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Good vs Evil
Nike — Wieden+Kennedy
Cultural Patterns
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Got Milk? (October 1993 - 2014)
California Milk Processor Board
Got Milk? (October 1993 - 2014)
California Milk Processor Board — Goodby Silverstein & Partners
Alessandro Michele era — maximalism (January 2015 — November 2022)
Gucci
Alessandro Michele era — maximalism (January 2015 — November 2022)
Gucci
Strategic opacity (1984 onward)
Hermès
Strategic opacity (1984 onward)
Hermès
365 Days of Being a Woman — Mulvaney partnership
Bud Light
365 Days of Being a Woman — Mulvaney partnership
Bud Light — VaynerMedia
KFC: Believe Part 2 – All Hail Gravy
KFC
KFC: Believe Part 2 – All Hail Gravy
KFC — Mother
Forest Carbon: In Tune with Nature
Forest Carbon
Forest Carbon: In Tune with Nature
Forest Carbon — Design Bridge and Partners
The Art of Infiltration
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Browse allFour Letters
Yeti
Four Letters
Yeti — Wieden+Kennedy Portland
Made to Share
Mondelēz, Cadbury Dairy Milk
Made to Share
Mondelēz, Cadbury Dairy Milk — VCCP
Drawn to D&AD
D&AD
Drawn to D&AD
D&AD — JKR, Studio Drama
Duobell
Škoda
Duobell
Škoda — AMV BBDO
Amazon Prime Day (July 2015 onward)
Amazon
Amazon Prime Day (July 2015 onward)
Amazon
Host and guest rating system (2008 onward)
Airbnb
Host and guest rating system (2008 onward)
Airbnb
Brandy Melville store catalogue and Tumblr-era visual architecture (early 2010s onward)
Brandy Melville
Brandy Melville store catalogue and Tumblr-era visual architecture (early 2010s onward)
Brandy Melville
Emma Chamberlain × Chamberlain Coffee (December 2019 onward)
Chamberlain Coffee
Emma Chamberlain × Chamberlain Coffee (December 2019 onward)
Chamberlain Coffee
$1.50 hot dog combo (1985 onward)
Costco
$1.50 hot dog combo (1985 onward)
Costco
DTC era — Casper and Away (2014-2021)
Casper / Away (DTC era)
DTC era — Casper and Away (2014-2021)
Casper / Away (DTC era)
Glossier launch and community-driven brand-architecture (October 2014 onward)
Glossier
Glossier launch and community-driven brand-architecture (October 2014 onward)
Glossier
Demna era — loud luxury (October 2015 — early 2025)
Balenciaga
Demna era — loud luxury (October 2015 — early 2025)
Balenciaga
Aunt Jemima retirement and Pearl Milling Company rebrand (June 17 2020 — June 2021)
Quaker Oats / PepsiCo
Aunt Jemima retirement and Pearl Milling Company rebrand (June 17 2020 — June 2021)
Quaker Oats / PepsiCo
Live for Now Moments — Jump In
Pepsi
Live for Now Moments — Jump In
Pepsi — Creators League Studio
Ice Cream — BLACKPINK x Selena Gomez (August 28 2020)
BLACKPINK / Selena Gomez
Ice Cream — BLACKPINK x Selena Gomez (August 28 2020)
BLACKPINK / Selena Gomez
Screen Time and Focus features (June 2018 onward)
Apple
Screen Time and Focus features (June 2018 onward)
Apple
Game of Thrones Season 8 ending and fan-petition backlash (April-May 2019)
HBO / Game of Thrones
Game of Thrones Season 8 ending and fan-petition backlash (April-May 2019)
HBO / Game of Thrones
We Believe: The Best Men Can Be (January 13, 2019)
Gillette / Procter & Gamble
We Believe: The Best Men Can Be (January 13, 2019)
Gillette / Procter & Gamble
Cannes Lions awards inflation (2010-present)
Cannes Lions International Festival of Creativity
Cannes Lions awards inflation (2010-present)
Cannes Lions International Festival of Creativity
Alix Earle GRWM and honest reviews format (2022 onward)
Alix Earle (Hot Mess Media)
Alix Earle GRWM and honest reviews format (2022 onward)
Alix Earle (Hot Mess Media)
Amazon product reviews and ratings architecture (1995 onward)
Amazon
Amazon product reviews and ratings architecture (1995 onward)
Amazon
Black Panther theatrical campaign (June 2017 — February 2018)
Marvel Studios
Black Panther theatrical campaign (June 2017 — February 2018)
Marvel Studios
Beyond Meat creator and celebrity partnerships (2019-2023)
Beyond Meat
Beyond Meat creator and celebrity partnerships (2019-2023)
Beyond Meat
ALS Ice Bucket Challenge (Summer 2014)
The ALS Association
ALS Ice Bucket Challenge (Summer 2014)
The ALS Association